Judikatif: Jurnal Desain Komunikasi Kreatif

Visual Content Design Strategy of the @binarmusik Instagram Account in Increasing Views and Audience Engagement

Ogya Mahadana Yoganta — 2026-06-30

This study analyzes the content strategy of the Instagram account @binarmusik in increasing audience engagement through visual design, messaging, and content segmentation using a descriptive qualitative approach and content analysis of posts and account insights. The findings show that each content segment plays a distinct role, where informative content achieves higher reach, narrative and comparative content encourages comments, and curated content drives saving behavior. Visual elements such as color, typography, and layout help attract attention and improve readability, while message structure through hooks, informative captions, and calls to action enhances interaction. Overall, audience engagement is multidimensional and influenced by content characteristics, indicating that an integrated strategy combining visual elements, messaging, and segmentation effectively increases engagement on social media.

Designing the Visual Identity of Malay Cultural Arts Based on Generation Z Visual Preferences: A Design Thinking Approach

Widiya Lestari Harahap — 2026-06-30

The visual identity of Malay cultural arts faces a pressing relevance challenge in the digital era, particularly among Generation Z who have grown up with modern, minimalist, and fast visual preferences. This study aims to map the visual preferences of Generation Z toward Malay cultural arts and, based on those preferences, to formulate a conceptual framework for designing an adaptive Malay visual identity through a Design Thinking approach. The authors employed a descriptive quantitative survey, administered online to 51 respondents aged 17 to 27 years, complemented by thematic analysis of open-ended answers. The survey instrument was structured following the first three stages of Design Thinking, namely empathize, define, and ideate, hereafter called the diagnostic stages. Instrument reliability was assessed using Cronbach’s alpha, and the overall scale of 20 items reached α = 0.838, which is considered good for an exploratory descriptive study. The results show that Generation Z perceives the current visual representation of Malay culture as conventional and dated, with 70.6% rating it as either conventional or behind the times. The digital engagement disposition recorded the highest construct mean (M = 4.02 on a 5-point scale), and the statement that respondents grasp cultural values more easily through creative visuals than through long text reached the highest single mean (M = 4.29). In other words, Generation Z is willing to engage with Malay culture, provided that it is delivered in a visual and short-format manner. However, the preference for neutral colors recorded the lowest mean (M = 3.41), and the qualitative data confirmed that respondents want the Malay color palette and motifs to be retained rather than removed. Thus, the authors propose the Hybrid Malay Visual Identity Framework, hereafter called HMVIF, which integrates three dimensions: the cultural dimension, the contemporary aesthetic dimension, and the digital communication dimension. This framework is expected to serve as a practical reference for designing a Malay cultural visual identity that is modern, communicative, and rooted in local values, especially in the Riau Archipelago.

Keywords: Malay culture, visual identity, Design Thinking, Generation Z, visual communication design

A Documentation Approach in The Design of A Wayang Kamasan Visual Archive Book as An Effort to Preserve Bali’s Traditional Visual Identity

Ananda Tanaya — 2026-06-30

Wayang Kamasan painting is one of the traditional Balinese painting forms that possesses significant historical, philosophical, and artistic values, and serves as an important part of traditional visual identity. However, visual documentation of Wayang Kamasan artworks remains limited and has not yet been systematically organized into a sustainable visual archive. The lack of structured documentary media has caused the visual records, visual conventions, and distinctive characteristics of Wayang Kamasan to be at risk of degradation and the loss of their authentic values. This study aims to apply a qualitative visual documentation approach in the design process of a Wayang Kamasan visual archive book as an effort to preserve traditional visual identity. The method used employs experimental stages with a documentation approach that includes the systematic collection, recording, and processing of visual data. Data collection was conducted through visual observation, interviews with artists and cultural practitioners, literature studies, and direct photographic documentation of artworks located in museums, art studios, and private collections. Through this documentation approach, the visual archive book is expected to function not only as a medium for storing visual data, but also as a strategy for preserving the traditional visual identity of Wayang Kamasan so that its existence can be maintained and passed on to future generations.

Motion Graphic Design on Safe Boundaries of Digital Relations and Child Grooming in Teenagers

Alifah Khoirunnisa — 2026-06-30

The rapid development of social media among adolescents has increased the risk of digital exploitation, including child grooming practices. Lack of understanding of safe boundaries in digital relationships means that many adolescents are unable to recognize emotional manipulation, excessive attention patterns, and the risks of sharing personal information on social media. This study aims to design an educational motion graphic about safe boundaries in digital relationships and child grooming among adolescents as a digital education campaign medium. The method used is Design Thinking, which includes the stages of empathize, define, ideate, prototype, and test. Data collection was carried out through observation, literature review, and analysis of references related to adolescent digital behavior and the issue of online exploitation. The results of the study are educational motion graphics in vertical video format that combine digital illustrations, typography, animation, audio narration, and a storytelling approach to convey messages in a communicative and engaging manner. The visual concept uses a children's cartoon illustration style with a dominant purple color. The designed motion graphic was then used by the Anantaka Foundation as a digital education campaign medium through Instagram. This media is expected to increase adolescent awareness of the importance of maintaining safe boundaries in digital relationships and recognizing the risks of child grooming.

Evaluating User Interface and User Experience in Digital Philanthropy Platform: A Study of Kitabisa.com

I Wayan Surya — 2026-06-30

The rapid growth of digital philanthropy in Indonesia has encouraged the development of social crowdfunding platforms that facilitate online donation activities through mobile-based systems. In this context, interface usability and user experience play important roles in influencing user trust, emotional engagement, and continuity of platform usage. As one of the largest crowdfunding platforms in Indonesia, Kitabisa.com requires an interface capable of supporting effective interaction, visual clarity, and positive user experiences. This study aims to evaluate the User Interface (UI) and User Experience (UX) quality of the Kitabisa.com application using the System Usability Scale (SUS) and User Experience Questionnaire (UEQ) methods. The research employed a descriptive quantitative approach involving 30 respondents who had previously used the application for donation activities or campaign exploration. Data were collected through online questionnaires consisting of SUS and UEQ instruments. The SUS analysis produced a score of 78.0, indicating that the application falls within the acceptable usability category with good interaction quality. Furthermore, the UEQ evaluation demonstrated positive results across all dimensions, including attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty. The findings indicate that the application successfully supports usability efficiency, navigation clarity, and positive emotional engagement during digital donation activities. However, the novelty dimension obtained the lowest score, indicating opportunities for further innovation in interface design and interactive engagement features. This study contributes to usability evaluation research within digital crowdfunding platforms and provides recommendations for improving interface quality and user interaction experiences.

User Motivation and Barriers toward Library of Things at ITEBA

Tommy Andrea Gunawan — 2026-06-30

University libraries face significant challenges in engaging academic communities in the digital era. This pilot study investigates the motivations and barriers of the academic community at Institut Teknologi Batam (ITEBA) in utilizing library facilities, as an empirical foundation for Library of Things (LoT) implementation. A quantitative descriptive survey was administered to 51 respondents comprising students (74.5%), lecturers (13.7%), and non-academic staff (11.8%). Physical environment comfort (mean = 6.75/10) and conducive learning atmosphere (mean = 6.41/10) are the primary visit motivators, while the absence of engaging programs (43.1% agreement) and inflexible operating hours (37.3% agreement) are the main barriers. A total of 72.5% of respondents expressed strong interest in gamification-based reward programs. These findings provide a preliminary framework for designing a Library of Things platform at ITEBA that integrates non-book item lending with gamification mechanisms and user experience-centered digital service design.

Designing an Activity Book as a Batik Education Medium for Children Aged 6-12 Years at the Batik Museum

Irene Lidwina Hutahaean — 2026-06-30

The low level of focus among elementary school-aged children when observing the static collections at the Indonesian Batik Museum presents a challenge in effectively conveying cultural information. Children tend to miss complex historical narratives and only interact briefly with the exhibits. This study aims to design an interactive activity book as an adaptive educational companion for children aged 6-12 years. The design method used is the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model with a qualitative approach. The analysis phase identified children's visual needs, who tend to prefer interactive elements and storytelling. In the development phase, an activity book was produced with mascot characters, simplified batik motif illustrations, and a bright color palette to maintain audience attention. The results of implementation in the field showed that the use of the activity book significantly increased children's focus duration and independence in exploring the museum's collections. Through a series of visual and motor challenges, children were able to understand the philosophy of batik in a more enjoyable and participatory way. In conclusion, the integration of interactive media into museum visits has proven effective in transforming passive learning patterns into active exploration. This design contributes to efforts to preserve batik culture through visual communication media that suits children's cognitive characteristics.

Design and Development of Engklek Carpet Learning Media for Early Childhood Motor Stimulation

Riya Wahyuni — 2026-06-30

Early childhood education requires varied and enjoyable media to stimulate optimal child development, but the availability of media that integrate motor, cognitive, language, and social-emotional aspects is still limited. This study aims to develop interactive learning media in the form of an engklek carpet to stimulate fine and gross motor skills in children aged 3-6 years while introducing traditional games. The method used is Research and Development with the ADDIE model which includes the stages of Analysis, Design, Development, Implementation, and Evaluation. Data were collected through interviews, observations, literature studies, and documentation at PG & TK Islam Nurul Hasanah East Jakarta. The results showed that the engklek carpet media was successfully developed by integrating four types of games that adapted the traditional games of engklek tapak gunung/tapak bulan and engklek sliding. The design uses bright colors, representative illustrations, and a box size of 30 x 30 cm according to the characteristics of early childhood. A trial on 20 Kindergarten B students showed that students participated in activities enthusiastically, orderly, and were able to achieve development indicators in the aspects of art, language, cognitive, physical-motor, and social-emotional. The conclusion of this study is that the hopscotch carpet media is suitable for use as an effective PAUD learning medium to increase children's interest in learning and contribute to the preservation of local culture.

Interpreting Psychiatrist’s Book Cover Design as Personal Branding Through Barthes’ Semiotics

Elisabeth Pratiwi — 2026-06-30

Book cover design is a critical element of visual communication that shapes how readers perceive both the content and the identity of an author. Within the mental health profession, the visual language of a book cover extends beyond aesthetics it carries personal values and reflects the professional character of its creator. This study analyzes the visual signs on the cover of Buku Seorang Wanita yang Ingin Menjadi Pohon Semangka di Kehidupan Berikutnya, a book by psychiatrist dr. Andreas Kurniawan, Sp.KJ, and interprets their semiotic meaning through Roland Barthes' theoretical framework. A qualitative-descriptive semiotic approach was adopted, applying Barthes' three levels of meaning: denotation, connotation, and myth. Analysis focused on visual elements including color palette, illustration, typography, and compositional layout. The findings reveal that the combination of soft green tones, a female figure surrounded by natural symbols, and sans-serif typography collectively project a visual impression that is calm, reflective, and humanist. At the mythological level, the design constructs ideological narratives centered on emotional healing, inner strength, and the psychiatrist's identity as an empathetic, approachable figure. Taken together, the visual communication design of this book cover plays a strategic role in reinforcing the professional personal branding of a mental health practitioner.

Lucky Chill Cafe Logo Design Using Roland Barthes’ Visual Semiotics for Brand Image

Putu Gede Maha Vivaldi Pradnyana — 2026-06-30

Logo design constitutes a critical stage in establishing a brand’s visual identity, as it functions as a sign system that communicates brand values and character. This study aims to design the Lucky Chill Cafe logo using Roland Barthes’ visual semiology approach to build a brand image representing the relaxed lifestyle and togetherness of urban youth. A descriptive qualitative method was employed using Wheeler’s visual identity design model, consisting of conduct research, design identity, and implement and manage, integrated with Barthes’ semiotic analysis of denotation, connotation, and myth. Data were collected through semi-structured interviews with the cafe owner and manager, non-participant observation, and visual documentation. The resulting logo features an oval composition containing seven visual elements: the sun, waves, palm trees, cutlery, a coffee cup, the shaka hand gesture, and rounded typography. These elements represent a tropical atmosphere and culinary activity, convey friendliness and casualness, and construct a narrative of a laid-back urban youth lifestyle. The study contributes to the development of a meaning-driven logo design methodology by positioning Barthes’ semiology as a generative framework in the ideation process rather than solely as a post-design analytical tool.

Reducing Older Generations’ Apprehension Toward QRIS in Traditional Markets: A Visual Communication Approach

DIAN FITRIARNI SARI — 2026-06-30

The adoption of QRIS in traditional markets remains uneven, particularly among older generations who experience low digital literacy and high levels of technology anxiety. These barriers are not solely technical but are strongly influenced by psychological factors such as fear of making transaction errors and lack of trust in digital payment systems. This study aims to develop a visual communication strategy to reduce apprehension and improve QRIS adoption among elderly users in traditional market settings. This research employs a qualitative approach using AIDA (Attention, Interest, Desire, Action) model to identify key issues derived from interviews, observations, and open-ended questionnaires. The findings are then translated into design solutions using the AIDA model as a framework for structuring communication strategies. The results indicate that visual communication design plays a significant role in bridging the gap between technological complexity and user understanding. By applying clear visual hierarchy, simplified information flow, trust-building messages, and step-by-step instructional visuals, the proposed design effectively addresses cognitive and emotional barriers. The study concludes that a behavior-oriented visual communication approach contributes to enhancing perceived ease of use and user confidence, reducing technology anxiety, and strengthening behavioral intention to adopt QRIS.

Visual Representation of Acehnese Traditional Music on Digital Media YouTube and TikTok

Berlian Denada — 2026-06-30

This study aims to analyze the revitalization of Acehnese traditional music through visual representation on digital platforms, particularly YouTube and TikTok. The rapid development of digital media has transformed the ways traditional music is produced, distributed, and consumed, especially among younger generations. This research employs a qualitative approach using visual analysis methods to examine selected Acehnese traditional music videos. Data were collected through screenshot techniques and analyzed based on visual composition, cultural costumes, environmental settings, performance movements, and production techniques.

The findings reveal that the revitalization of Acehnese traditional music occurs not only in its musical elements but also through the adaptation of modern visual aesthetics. The use of cinematic composition, overlay techniques, representations of Acehnese coastal landscapes, and dominant cultural symbols such as traditional costumes and properties indicate a negotiation between tradition and modernity within digital spaces. Furthermore, the active participation of young performers demonstrates that digital platforms function as dynamic media for cultural transmission.

This study concludes that YouTube and TikTok serve as strategic spaces for strengthening Acehnese cultural identity through the visual construction of traditional music, thereby supporting cultural preservation and revitalization in the digital era.

Kanan School Brand Identity Design as Kanan Barbershop Longevity Brand

Rahmat Hidayat — 2026-06-30

The increasingly competitive development of the barbershop industry demands that business actors have a strong and sustainable visual identity. Kanan Barbershop responds to this development through a barbering skills training program called Kanan School, as part of its brand longevity strategy, but until now Kanan School does not have a brand identity that is able to represent the character, values, and image of the program professionally and consistently. This study aims to design the Kanan School brand identity as an effort to strengthen the sustainability of the Kanan Barbershop brand. The method used in the design is artistic research with a qualitative approach through SWOT analysis and the glass box method. The design results in a visual identity designed to represent the values of professionalism, education, creativity, and the spirit of growth through elements of a mascot, barberpole, and sunburst. This design is expected to strengthen the positioning of Kanan School as a barbering training program while supporting the sustainability of the Kanan Barbershop brand.

Keywords: Brand Identity, Brand Longevity, Kanan Barbershop.

The Application of the EGD Design Process in Environmental Graphic Design for Pasar Baru Jakarta

Laticia Ashila — 2026-06-30

Pasar Baru Jakarta, a historic commercial district established during the Dutch colonial period, has been officially recognized as a Cultural Heritage Area by the Provincial Government of DKI Jakarta. Despite its significant historical value and multicultural identity, the district currently faces several challenges, including the absence of an integrated wayfinding system, inconsistent visual signage elements, and ineffective communication of its heritage identity to visitors. This study seeks to design an Environmental Graphic Design (EGD) system to support the revitalization program of Pasar Baru Jakarta. This study employs the EGD Design Process proposed by Calori and Vanden-Eynden, which comprises three stages: Pre-Design, Design, and Post-Design. Data collection methods included field observations, visitor interviews, in-depth stakeholder interviews, competitor and comparator studies and expert validation. The findings indicate that the existing EGD elements do not constitute a coherent system owing to the lack of orientation signage, limited interpretive signage, and inconsistent visual standards. Based on these findings, a design concept entitled “Faces of Passer Baroe” was developed, incorporating the heritage architecture, multicultural identity, and colonial visual character of the district into an integrated-signage system. The final outputs encompass identificational, directional, orientation, regulatory, interpretive, and placemaking signage systems, along with an implementation guideline book titled “Passer Baroe: Signage and Wayfinding System Guidelines.” Expert validation confirmed that the design was visually, materially, and technically suitable for implementation in an urban heritage district.